Small and Medium Enterprises (SMEs) are swiftly embracing new-age technologies to enhance their customer’s shopping experiences, aiming for hassle-free and convenient transactions. In this digital transformation journey, ONDC Buyer Apps emerge as pivotal tools. These apps serve as pathways for sellers to showcase their products and services on a broader scale, facilitating greater visibility and accessibility.
ONDC Buyer Apps have revolutionized the shopping experience for buyers across India, offering a myriad of benefits and features. From secure transactions to seamless navigation, tailored recommendations to exclusive offers, these apps have raised the bar for customer satisfaction.
Let’s explore ONDC in detail, different seller and buyer ONDC apps, ONDC’s impact on small businesses, and more.
ONDC’s impact on small businesses
Market Access: ONDC can provide small businesses with access to a wider market, including both domestic and international consumers, through digital platforms. This can help small businesses reach customers they may not have been able to access otherwise.
Reduced Costs: By leveraging the digital infrastructure provided by ONDC, small businesses can reduce their operational costs, such as those associated with setting up and maintaining physical stores. This can make it more affordable for them to enter and compete in the digital marketplace.
Streamlined Processes: ONDC aims to standardize and streamline various aspects of digital commerce, such as product listings, payments, and logistics. Small businesses can benefit from these standardized processes, which can help them operate more efficiently and compete more effectively.
Increased Visibility: Being part of the ONDC network can increase the visibility of small businesses, as they will be listed alongside larger retailers on digital platforms. This increased visibility can attract more customers and help small businesses grow their brand presence.
Access to Technology and Innovation: ONDC may facilitate access to cutting-edge technologies and innovations in digital commerce, such as AI-driven analytics and personalized marketing tools. Small businesses can leverage these technologies to improve their operations and better serve their customers.
Overall, ONDC has the potential to level the playing field for small businesses in the digital marketplace, providing them with opportunities for growth and success that were previously inaccessible. However, the actual impact will depend on various factors, including the implementation of ONDC policies and the readiness of small businesses to adapt to digital commerce practices.
What is ONDC?
ONDC stands for the Open Network for Digital Commerce. It’s a government initiative in India aimed at creating a unified digital commerce platform that connects buyers, sellers, and service providers across the country. The ONDC is envisioned as a technology infrastructure that will enable various stakeholders in the digital commerce ecosystem to interact seamlessly.
Benefits of ONDC for Buyers:
- Wider Choice: Buyers will have access to a wider range of products and services from various sellers across the country, leading to increased options and competitive pricing.
- Transparency: The platform aims to enhance transparency in transactions, ensuring that buyers have access to accurate information about products, prices, and sellers.
- Ease of Use: ONDC is expected to simplify the buying process by providing a single platform for all digital commerce transactions, making it easier for buyers to find and purchase what they need.
Top 5 ONDC Buyer Apps in 2024
Here are the Top 5 Buyer Apps in 2024 that have made a significant impact in the e-commerce industry:
Dhi Hyperlocal
Dhi Hyperlocal connects SMEs and brands to the ONDC through Seller and Buyer Apps, enabling them to sell on the ONDC network. It offers buyers access to a wide variety of products and services across all industries. The Dhi Hyperlocal App is currently operational in domains like restaurants, food delivery, FMCG (including grocery stores and Kirana stores), and spas. It aims to expand to more areas soon. On the buyer side, the Dhi Hyperlocal buyer app offers a seamless shopping journey for every buyer based on their previous buying preferences. Dhi Hyperlocal also provides some unique features to simplify shopping on the ONDC network, even for buyers who do not have prior knowledge of online shopping..
PhonePe
Paytm, a company based in Noida was the first buyer app to go live on the network. Through Paytm, buyers can order food on ONDC, buy groceries, or buy articles of Home Decor.
Mystore
Mystore is an ONDC network-connected marketplace built in India for Indian sellers. Mystore is the first ONDC network participant to connect as both Buyer and Seller NP. You can register as a seller on Mystore and upload your catalogue. You will have a dedicated store on for your products that you can market to your buyers.
MagicPin
This application allows its users to shop from a large selection of sellers, including smaller retailers and startups, all on a single platform. It is a local delivery app that provides exclusive cashback and vouchers to buyers. It enhances the entire shopping experience with options to choose from top food brands, try different categories, and enjoy special offers.
Meesho
Meesho is an online shopping platform owned by the Indian company Fashnear Technologies Private Limited. This application allows its users to shop from a large selection of sellers, including smaller retailers and startups, all on a single platform. It is a local delivery app that provides exclusive cashback and vouchers to buyers.
Conclusion
In 2024, these Top 5 Buyer Apps will be at the forefront of transforming the e-commerce landscape in India. With a shared goal of enhancing the shopping experience, they offer buyers access to an extensive collection of goods and services while maximizing visibility for sellers across the country. The Buyer-side apps of ONDC are instrumental in creating a win-win situation for both buyers and sellers, fostering a thriving digital marketplace. If you are a seller who wants to create a strong presence on ONDC Buyer Apps and boost your discoverability, then the best ONDC Seller App, Dhi Hyperlocal, is your companion.
Onboard Your Restaurant, Hospital, and FMCG (Grocery Store) to ONDC Network with Dhi Hyperlocal!
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Frequently Asked Questions (FAQs)
What is the difference between seller and buyer ONDC apps?
The ONDC platform connects sellers and buyers. Buyers ONDC apps are responsible for the search and discovery of products, orders, etc. Seller ONDC apps are responsible for onboarding sellers, managing product catalogues, etc.
What are the challenges of ONDC?
ONDC presents several challenges. These include complexity, data privacy, interoperability, onboarding sellers, delay in delivery of orders, and more.
